Creativity can be a very powerful thing. It can help turn an ordinary BMX into a wicked sick bike (whilst garnering loads of attention along the way) and it can also help change the way people think and act.
We use creativity in our work to try and inspire people to lead greener lives by making sustainable living something that is fun to do; something that you want to do; something that is a better way to live because it’s a life with more.
(Hat tip to Martin Talks at Draftfcb)
Katherine Hui is currently the Social site editor at Green Thing, a web-based public service in London that inspires people to lead greener lives through creative content.
Before this, she worked as the Development Manager at Social Innovation Camp, an organization that encourages people to use web and mobile-based technology to mobilise social change. She oversaw 300 ideas submission and helped build 20 prototypes – five of which have gone on to get further funding or investment.
Katherine’s came over to the UK form Canada in 2007 for an MSc program at the London School of Economics. Before arriving in London, she managed a small environmental start-up in Vancouver called the Canadian Climate Change Alliance.
Katherine is football mad. She is a loyal supporter of Arsenal FC, plays for Islington Borough Ladies FC and coaches for Gunners in Islington in her spare time. Her second favourite hobby is kite surfing and she can sometimes be found chasing the wind.
