São Paulo, Brazil: A City Not To Love


Brazil’s largest city and the country’s economic nucleus, São Paulo often plays second fiddle to Rio de Janeiro, Salvador or other more exotic destinations due to its reputation as being industrial, dangerous and even ugly. Don’t buy into the hype — any traveler who visits Brazil and skips São Paulo is doing himself a massive disservice. The city is quite literally overflowing with incredible things to do, pictures to take and moments to be savored. You won’t even remember how much you miss the beach.

Avenida Paulista

The MASP not only houses works of art — it’s arguably one in and of itself.

Broad, grand Avenida Paulista is one of the city’s largest thoroughfares, lined with modern skyscrapers  – and flanked by some of the city’s most interesting streets and neighborhoods. From the Consolação metro station, for example, take a stroll south on Rua Bela Cintra and stop into one of the dozens of local cafes and eateries that pepper street corners.

If you’re in town on a Thursday or a Sunday, feast on feijoada, a sumptuous meal of pork, rice, soup and more pork only so good it’s only available two days out of the week. Alternatively, enjoy a blended açaí concoction that’s far more delicious and satisfying than any of the watery juice you can buy outside of Brazil.

It’s a bird! It’s a plane! No dumbass — it’s an elephant! And it’s made of Post-It notes.

Avenida Paulista is also a great means of accessing the city’s world-famous art scene. Whether you visit the breathtaking, literally-on-stilts Museu de Arte de São Paulo (known among locals as “MASP,” pronounced “mass-pee”) or simply stroll through any of the avenues that extend northward or southward from the grand boulevard, you’re in for a visual feast unlike any you’ve other seen. Head over to Rua Oscar Freire 827 to check out Galeria Melissa, an outdoor art installation that comprises a mural of 50,000 Post-It notes as of April 2011.

Central Business District

Eat your heart out, Los Angeles — this is urban sprawl.

Don’t let Avenida Paulista’s skyscrapers fool you — it isn’t technically the city’s central business district. This will become abundantly clear to you when you reach the top of the Banco Nacional do Estado São Paulo (or “BANESPA” — you’ll find the locals here love acronyms) building, the city’s answer to New York’s Empire State Building. The BANESPA tower isn’t as tall as its American cousin, but as a consolation prize, its observation deck is free to enjoy.

…and this is a proper pedestrian street.

Tall buildings aren’t all there is to enjoy in São Paulo’s CBD. Even the metro station you use to arrive downtown — , named after the monstrous, old cathedral that sits in the shadow of the city that built up around it — is glorious in its construction, topped with a massive skylight that allows daylight to shine down on its open, multi-layer design. When walking through and away from downtown São Paulo, do take care to wear shoes conducive to hills, because the area is full of them.

Historical Center

Let there be Luz!

São Paulo’s historical center is located directly adjacent to its aforementioned central business direction, but I chose to list them separately because there’s really no good means of comparing the two. To visit the historical center, descend into Sé station’s bowels and take Line 1 two stops north to Luz, a dingy, non-descript transit hub that’s just a stone’s throw from a breathtaking, old train station of the same name, which now houses the Museu da Lingua Portuguesa, as well as a node of the city’s commuter rail line.

Old São Paulo is also home to the city’s Mercado Municipal, whose 19th-century exterior encloses a bevy of fruit and meat sellers, fine restaurants and pastel shops within its grand walls and stained-glass windows. Indulge in a Pastel de Bacalhau, a delectable fried cod pastry unique to São Paulo. For my money — and be warned: you’ll need to spend a lot to enjoy any of the fine foods available inside the mercado — a pastel and a can of guarana, which should run you about 12 reais, are far more satisfying meal than any of the 50-reai “real food” on the top floor, regardless of how incredible it looks, smells and tastes.

Who wants a Pastel?


Although it’s located just a short ways north of Avenida Paulista’s eastern extremity, a walk into Liberdade will quite literally make you feel like you’re in another country — namely, Japan. Purportedly home to the largest Japanese population outside the Land of the Rising Sun, Liberdade — pronounced liber-dad-jay” — is a great spot to go for sushi, photos and people-watching alike.

I accidentally discovered the district one afternoon when I happened to be without my camera, so I unfortunately don’t own any photo evidence of its greatness. But trust me — it’s fucking great.

Robert Schrader
Robert Schrader is a travel writer and photographer who's been roaming the world independently since 2005, writing for publications such as "CNNGo" and "Shanghaiist" along the way. His blog, Leave Your Daily Hell, provides a mix of travel advice, destination guides and personal essays covering the more esoteric aspects of life as a traveler.
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2 Responses to São Paulo, Brazil: A City Not To Love

  1. Martine July 24, 2011 at 4:11 pm #

    Nice story about the city where I’m living now for 7 months as a foreigner. Indeed worth visiting. But soms remarks/ updates. Feijoada is only on Wednesday and Saturday. And the Galeria Melissa don’t have the post-it ‘s anymore. But still the nice shoes.

  2. Cristiane Lobo August 9, 2011 at 4:31 am #

    Hi Robert,

    Thanks for the posting, I really liked it. I am Brazilian and I have been living abroad for the past 5 years.

    In my opinion, one needs to visit Sao Paulo with open mind. You might not find natural beauty as in Rio or Salvador, but as you said, there is so much to do. The cultural scene is great, restaurants are amazing. Thanks for the tips of Museu da Língua Portuguesa and Galeria Melissa — I didn’t know these places and I will check them out next time I visit the city.

    One of my favourite places is the Mosteiro de São Bento. Simply beautiful. If you are still in the city, try to visit it on a Sunday morning when there are Gregorian Chants.

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