THREElittleSTEPS is a wonderful campaign that is bringing offline actions to the online world.
The idea is simple. Each day, members pick up 3 pieces of rubbish and the post these pictures to THREElittleSTEPS’s Facebook page. The images then appear in peoples’ newsfeeds and others can see the 3 pieces of rubbish thir friends have picked up.
The project began in February 2010 and has been gaining momentum every since. The founders explain that the project is really an experiment in peoples’ waste habits and seeing if daily interactions with issues of waste will shift attitudes.
Their site explains: “what happens if we stop looking at litter around us as a problem and start to think about it as an opportunity? An opportunity to act. An opportunity to make the world around us cleaner. An opportunity to inspire others around us. An opportunity to pause and think about our own waste habits and how we can change them. We invite everyone to pick up THREE pieces of litter each day and when possible post it to our Facebook page.”
THREElittleSTEPS is fun and engaging- and it’s such a simple idea that could make a big difference.
(Spotted on PSFK)