You may be thinking summer is just around the corner, but if you were in Australia today, it would officially be the first day of winter. (And if you’re in San Francisco, it just feels like winter has never left.)
Can’t think of a better way to welcome the cold weather than with an Aussie meat pie. Mrs Mac’s, a family-owned and operated manufacturer and distributor of savory pies and pastry products, based in Perth, Western Australia, has been churning out meat pie goodness for more than 50 years. As part of their “It’s All about the Pie” campaign, they have introduced a new meat lovers pie to coincide with that chilly first day of winter Down Under, when yes, temps can go below freezing (at night).
“Mrs Mac’s Meat Lovers pie contains a tasty blend of chunky steak, bacon, cabanossi and pepperoni, in a rich, wholesome gravy encased in tender golden pastry,” according to a press release.
The Meat Lovers pie rounds out a year-long marketing campaign by Mrs Mac’s which also saw the introduction of the Tex-Mex pie late last year (and sent KazzaDrask Media chasing after the taxi with this advertisement on its back end, declaring that at last, our two great cultures, Australia and the US, had blended their favorite foods – meat pies and Tex-Mex).
The Meat Lovers pie will be available for a limited time only, or while stocks last. Which we hope will give us enough time to figure out what cabanossi is. (Read more)
By the way – the Tex-Mex pie was such a hit, it has remained in the Mrs Mac’s pie family and is available in for your microwave at Australian and New Zealand IGA and Woolworths supermarkets.
Photo by KazzaDrask Media.
Kathy Drasky regularly writes about online culture. Her marketing and communications work with the ANZA Technology Network, Advance Global Australians and with various Australians and Australian enterprises has led to at least a dozen trips Down Under.
An accomplished digital photographer, her photos have appeared in 7×7 Magazine, the San Francisco Chronicle and Google Schmap.
