At a press conference this week Logitech CEO unveiled the world’s first Google TV set-top box. The Revue is available today for “pre-order” online at Logitech.com, BestBuy.com, Amazon.com and, in 2 to the 3 weeks on retail shelves. With this set-top box, the almost 30-year old company targets the 60 million HD TV households in the US. “Google TV is the first platform that integrates the Web, broadcast TV and applications seamlessly,” said Logitech CEO Gerry Quindlen.
But at $300, the Logitech Revue is going to be a hard sell. So far, no manufacturers, including Apple, succeeded in selling a set-top box at this pricepoint.
Jean-Baptiste Su is the technology columnist for L’Expansion, the leading business publication in France. He’s also the co-founder and editor of TechPulse 360, a blog at the crossroads of business and technology, exploring the innovation and companies defining the high-tech and clean-tech industries.
Jean-Baptiste started his journalistic career 18 years ago at IDG in France, first as reporter at InfoPC (PC World) and then senior editor at Le Monde Informatique (ComputerWorld). He later joined Decision Informatique, part of Groupe Tests (01 Informatique, 01net.com…) as senior editor, before heading to France’s financial daily newspaper La Tribune as its local Silicon Valley correspondent.