Delta Airlines, who was a sponsor of an event I regularly attend called All Things Digital last month, showed off some of their new services and offerings to attendees. Delta is accelerating their digital offerings, making them one of the more digital-savvy airlines in the industry. They will be coming out with a number of compelling new “products” that will make traveling easier, more efficient and more fun, all slated to hit later this year.
They presented something they called the “Onboard Digital Experience Wall,” which was an experiential area that included 4 iPad demos as well as a video loop highlighting the new Entertainment on Demand (EOD) product. Demos walked attendees through the EOD product that will launch later this year and there was also a video loop which explained the new products and showed upcoming movie trailers. And, of course there was coffee, pretzels and peanuts for passerbys as well. It was a cool experience – I felt as if an airport had been transplanted into the the resort.
The video loop highlighting Delta’s latest digital products and enhancements included information about their Smart Phone App, the new Fly Delta App for the iPad, the new Delta .com and more in-depth updates on Delta’s Social Media Channels: Facebook, Twitter, Google+, Instagram and Taking Off. In other words, they have the “social media” thing down and are aiming to ramp it up even higher.
I was able to spend time with Delta’s head of social media Judd Hooks (he wears other hats too), who explained to me what new services and benefits Delta travelers will be getting access to later this year.
More flights will be added and of course, the gogo service allows you to get connected on Delta flights, a must have for frequent travelers who need to stay connected.
Here’s a quick glimpse of what’s coming on the digital front: it ranges from iPad support to smart phone support and beyond.
One of the coolest things they were showing off was their Photon Shower, which I wrote about earlier this month. Imagine a 90 second energy boost shower but without the water. You can learn about what sleep you need via a personalized print out of your needed sleep schedule per the jet lag you could be experiencing from travel. And, let’s be honest — we all experience it. Take it from someone who’s on the road a lot and handles jetleg well – having this available in airports for longer flights would be a godsend.
As always, their team was fabulous to deal with regardless of whether I was talking to a flight attendant or someone in marketing. Until recently, I didn’t realize I had so many points with Delta through accumulation via other partner airlines like Air France which I use to fly to Paris every year. And, I didn’t realize how great the service was until my three fabulous back-to-back flights earlier this year. Let’s just say I’m a Delta fan and think their upcoming services will be a great addition to what they already offer customers.
Fun fun fun. More details as we get closer to their upcoming announcements.
Disclosure: This post was sponsored by Delta Airlines.