As World Tap Water Week comes to a close, we thought we’d highlight a new company in the world of tap, one with a really interesting premise.
Luxury Tap, started by two brothers are selling sophisticated, sexy, luxury tap water. They’re really only selling a reusable bottle – one that comes with the option of a filter. Filtered tap water. Lovely and simple.
In many places in the world, tap water is a luxury. Clean safe and free flowing water is a privilege that we have living in urban developed areas. Yet many people still pay ludicrous amounts of hard earned cashed on bottled water, which in many cases comes from a municipal supply. There is nothing glamorous or sensible about that.
The genius behind Luxury Tap is they’re playing up the fact that an elegant bottle and bit of creative branding can change how people consume water. They make a statement that tap water is a luxury and it should be embraced. And this is done through donning a bottle filled with ‘the finest filtered regular tap water‘.
If you’re not convinced by Luxury Tap, have a watch of this very fabulous classy tap water video. It will definitely win you over.
Ps- If you know of a good watering hole in your area, submit it to our Tap Tumblr to share the tap love with other who are kicking their bottle habit.
Katherine Hui is currently the Social site editor at Green Thing, a web-based public service in London that inspires people to lead greener lives through creative content.
Before this, she worked as the Development Manager at Social Innovation Camp, an organization that encourages people to use web and mobile-based technology to mobilise social change. She oversaw 300 ideas submission and helped build 20 prototypes – five of which have gone on to get further funding or investment.
Katherine’s came over to the UK form Canada in 2007 for an MSc program at the London School of Economics. Before arriving in London, she managed a small environmental start-up in Vancouver called the Canadian Climate Change Alliance.
Katherine is football mad. She is a loyal supporter of Arsenal FC, plays for Islington Borough Ladies FC and coaches for Gunners in Islington in her spare time. Her second favourite hobby is kite surfing and she can sometimes be found chasing the wind.
