As World Tap Water Week comes to a close, we thought we’d highlight a new company in the world of tap, one with a really interesting premise.
Luxury Tap, started by two brothers are selling sophisticated, sexy, luxury tap water. They’re really only selling a reusable bottle – one that comes with the option of a filter. Filtered tap water. Lovely and simple.
In many places in the world, tap water is a luxury. Clean safe and free flowing water is a privilege that we have living in urban developed areas. Yet many people still pay ludicrous amounts of hard earned cashed on bottled water, which in many cases comes from a municipal supply. There is nothing glamorous or sensible about that.
The genius behind Luxury Tap is they’re playing up the fact that an elegant bottle and bit of creative branding can change how people consume water. They make a statement that tap water is a luxury and it should be embraced. And this is done through donning a bottle filled with ‘the finest filtered regular tap water‘.
If you’re not convinced by Luxury Tap, have a watch of this very fabulous classy tap water video. It will definitely win you over.
Ps- If you know of a good watering hole in your area, submit it to our Tap Tumblr to share the tap love with other who are kicking their bottle habit.
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