Facecake Hopes to Transform Online Buying and The Dressing Room


Facecake swivel demo (4) Facecake (cool name isn’t it?), was on the DEMO stage today showing up Swivel, a new service slated to launch in May that will allow you to try things on in your own closet using a virtual application that allows you to see what they look like in various outfits.

You can give yourself a complete cosmetic makeover, such as having the experience of going from a blonde to a redhead.

You can also visualize yourself losing weight, see your home in a rainbow of colors, purchase accessories for your pets, or try a cosmetic procedure with just a simple click.

Just upload your image and you can “try on” a product, or “try out” a service without ever leaving home in a photo-realistic manner that’s the next best thing to driving to the store or doctor.

Facecake swivel demo (7)
Says the founder on stage, “you can share with swivlets with other users online – in static or dynamic moving scenes.” Swivel transforms the ‘changing room’ by making it virtual, making the dressing room smarter not just for users directly but their plan is to bring it to eCommerce as well. “We think we’re changing the way people will shop,” says the female CEO and founder.

Above, the CEO is demoing the service on stage. You can see how she is testing out purses and dresses virtually, visually being able to see what she looks like in various outlets before buying them all while allowing you to share your experience with others. Could this be Fashion 3.0? I love it. Below, Matt Marshall chats with the team about its various applications and use cases in the future.

Facecake swivel demo (1)

Renee Blodgett
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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