As clothes swapping week comes to an end, we thought it would be an excellent chance to introduce The End of the New. Described as a “Fashion Conscious Experiment” this new blog charts one woman’s challenge to buy nothing new for a year and yet dress better than ever. It all kicked off at the beginning of 2011 and we’re very excited to be receiving regular updates from our friend behind The End of the New.
Her challenge? Getting more from less. And then some.
She shares,
The challenge is simple. To reject a lifestyle addicted to New and return to a life of Make and Make Do. I’m talking clothes. I love them and I want them but the cost is starting to become too much to bare.
Not the financial cost – fast fashion can be cheap – but the environmental and human price that is paid for our obsession with the latest look has just now become too much for me.
So it’s time to change my ways. This is not strictly about denial. Buying nothing would be brave but very boring.
And I want to have fun. But my challenge for the year is to create a fashion conscious, environmentally conscious and ethically conscious wardrobe – and to love what I wear every day.
Find out more about her journey so far and see some of her amazing preloved finds.
Oh and do stay tuned for more on The End of the New on Green Thing’s blog.
Katherine Hui is currently the Social site editor at Green Thing, a web-based public service in London that inspires people to lead greener lives through creative content.
Before this, she worked as the Development Manager at Social Innovation Camp, an organization that encourages people to use web and mobile-based technology to mobilise social change. She oversaw 300 ideas submission and helped build 20 prototypes – five of which have gone on to get further funding or investment.
Katherine’s came over to the UK form Canada in 2007 for an MSc program at the London School of Economics. Before arriving in London, she managed a small environmental start-up in Vancouver called the Canadian Climate Change Alliance.
Katherine is football mad. She is a loyal supporter of Arsenal FC, plays for Islington Borough Ladies FC and coaches for Gunners in Islington in her spare time. Her second favourite hobby is kite surfing and she can sometimes be found chasing the wind.
