Winefinder Makes Buying Wine Fun

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Cortexica’s Steve Semenzato demos Winefinder at VatorSplash in San Francisco this past week.

The magic behind Winefinder is an image recognition technology that informs a buyer of the kind of wine they are buying simply from a photograph of the label. They can also learn where they can purchase it for less. While currently only available in the U.K, they plan to expand to other countries soon.

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