Below is a chat with Gary Vaynerchuk on LeWeb stage in Paris this past week. As passionate as ever, he takes over the interview, wanting to make sure he doesn’t leave the stage without the audience knowing that they ‘must do what they love.’
He touts that most people don’t although LeWeb audience seemed to respond differently than the typical yank crowd he’s more accustomed to addressing. While clearly this isn’t scalable, he says – answer every email, answer every direct message tweet. Not only scalable but highly inprobable once success really hits unless you give up ever seeing your child or a tree again. At some point, something has to give.
That said, what he’s talking about is the personal touch, the value of connecting with your audience and a large reason for his success. It’s not because he’s a master of wine above and beyond everyone else.
His success is because of his resilience, his determination, his ability to connect to the every day man – in their language and in a genuine way. he wears his immigrant status on his sleeve and as second and third generation Americans, we can still relate to that. Rags to riches and of course social media makes that reality more possible than ever. The second gold rush is in play.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
