Google Announces Check-ins at SXSW Signal Conference


Today at John Battelle’s Signal Austin Conference Marissa Mayer, VP Of Consumer Products at Google was being interview by John, when she announced that Google was adding Check-ins, coupons and deals. So if you’ve been checking into places with Google Latitude in Google Maps with an Android, Google wants to help you get a little extra love. Last month they launched check-ins for Latitude, and today they rolled out the first check-in offers at more than 60 great places in Austin, Texas in celebration of SXSW.

As with most location-based apps, when you check in, you can gain status as a “Regular”, “VIP”, or “Guru” depending on how often you’ve checked in. You can now unlock check-in offers as well as increase your status. So, a restaurant or shop can give their Regulars a reason to keep coming back and their Gurus an awesome reward for their loyalty.

For more details on location-based applications and geo-fencing, check out my iCNNreport

Thanks to @JohnBattelle for a great conference today and for the press pass!

Come say hello if you are at SXSW! And let me know if you use the Google Check-in App and how you like it!

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Natalie Petouhoff
Dr. Nat is a leading expert, often quoted in the press and provides commentary as a guest expert on radio and television on how the top companies provide great experiences and retain loyal customers. She also writes about technology, social media, mobile and products. Her research has been highlighted in cover stories in business publications like Business Week, New York Times and USA Today and she has given talks at leading events such as WOMMA, Forrester Consumer Forum, SOCAP, and more. Dr. Nat is the author of four business books on customer service, CRM and contact centers as well as author of dozens upon dozens of articles, white papers and research.
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