The Paradoxes of Interactive Media

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Wharton interactive The Wharton Club of Boston is hosting an event on August 12, 2010 with Professor Peter S. Fader, The Wharton School of the University of Pennsylvania and Co-Director, Wharton Interactive Media Initiative.

The event will revolve around the emergence of interactive media as a crucial paradigm in virtually all sectors of the economy and how it has led to countless new ideas about consumer behavior and marketing activities.

The discussion will explore that while many of these concepts, when implemented and examined closely, have led to surprising conclusions – many of which contradict the validity and relevance of these ideas in the first place.

They plan to present a provocative “Top 10” list of such paradoxes, intended to get managers to think more carefully about the nature of interactive media and the way that firm customer relationships have – and haven’t – changed in this new era of marketing.

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