Prego’s Patti McGreal talks to us in Chicago about how what they did to support women in their quest to find and share value with another during these touch economic times, which improved the image of its brand among the consumers who participated in it.
to the site to seek value receipes.
That said, I found very little on the web about this initiative or activity on a related blog or social network. No results on Technorati for example.
However, the campaign led to consumers printing more than four million recipes and dramatically increased traffic between September 2008 and May 2009 (more than 12 million visitors).
Recipes printed from the site helped drive strong soup sales for the first nine months of the Campbell’s fiscal year, especially condensed cooking soups.
The site provides numerous cooking tips and more than 3,000 recipes using Campbell products, including Prego’s pasta sauce.
It makes sense. Consumers preparing more meals at home will help to fuel sales growth of soup and sauces purchased at supermarkets, particularly when combined with sales and promotions.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
