Pearltrees Unveils SUPER EMBED at Web 2.0 Expo

Web20 expo Client Pearltrees is unveiling its new “Super Embed” feature this week at Launch Pad on Wednesday afternoon at the Moscone in San Francisco. They announced their new feature and other updates in a Beta 0.7 release today at Web 2.0 Expo.

If you’re not familar with Pearltrees, it’s a tool that allows you to organize and curate a series of web pages quickly and easily. You can not only discover new people and interests from within Pearltrees, but you can now display, share and display those web pages as “Pearls” inside your blog or website, hence the cool and appropriate name for the new feature: “Super Embed.”

With this latest release, bloggers, journalists and Internet users can identify and organize a series of web pages about a particular topic, create one ‘tree’ that houses all that content and then embed that Pearltree in their blog or website so people can view everything they have discovered about that topic in one single window – all without leaving the blog.


Additional major improvements featured in this release include a Pearltree add-on for Chrome, real-time notifications about comments a Pearltree has received, as well as when other Pearltrees’ users “pick” or subscribe to a particularly Pearltree, a simplified user interface and a new social search engine that gives users a visual representation of the relevance of search results based upon proximity. This helps users see at a glance which results are closest to their search.

Pearltrees’ latest version transforms the process of discovering, organizing and sharing the things people find on the web while enabling bloggers, journalists and other content creators to add a new level of depth and context to the articles they post online.

Easy to integrate into all sites and blogs, Pearltrees’ new beta brings transforms web navigation and discovery. Simply click on the Pearltree you want to embed, click share and you are given options to share in Facebook, Twitter, or to embed directly into your blog, customizeable by size.



For writers, users can discover a series of web pages and explore them in-depth without ever leaving your site. Users are exposed to a complete experience about a topic in one easy-to-navigate window.

With readers spending more time on your site, you have more time to engage with them and build a deeper relationship.

Easy-to-use, simply copy an HTML code from Pearltrees, not unlike you would grab HTML code from YouTube, and paste it into your site or blog. One click activates the window and simple arrows permit navigation from one page to the other. Suggested downloads are clearly signposted so you can start using it within minutes.


There is simply too much content in too many places on the Web and while various engines help filter what you’re looking for, user-generated content, aggregators and contributors such as Yelp, Digg and more, can only get you so far. While useful, they do not curate the web for you nor do they allow you to participate in the curation process.

Smart curation online is necessary in the next generation of the web – users will demand smarter ways to find content and services that help them save time and find their passions and interests faster and easier.


When you pearl the same pages or use a Pearltree (part of another user account), you construct your account of course and automatically constitute your “interest graph”. Simultaneously, a search engine explores which connections already exist between users. Therefore, when a search is launched, you are presented with suggested Pearltrees which are relevant and of interest to your world.

Pearltrees addresses web curation by enabling anyone to individually organize their web and extend it to other people’s organization of the web. By doing so, you can discover new content from people with common interests.

Check out a couple of bloggers who have used the “Super Embed” feature to show the power of curation and discovery with Pearltrees: Michelle Kraus from Huffington Post uses an embedded Pearltree to show article references for her article and Beth Blecherman shows Parent Online Content in an embedded Pearltree on her TechMamas blog (moms and dads alike).

Renee Blodgett
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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