For decades, Dr. Kyra Bobinet has been obsessed with the gap between what we as humans want to do (find health, love, success) and what we actually do (overeat, suffer addictions, lose motivation). After years of studying this gap as a clinician, scientist, and behavior change expert, she discovered a new brain science discovery that drives everything we do or don’t do. We chat about her latest book UNSTOPPABLE BRAIN and how to get there. It’s a riveting conversation not to be MISSED!
Kyra Bobinet, MD, MPH, is the CEO and founder of Fresh Tri. Kyra is an accomplished public health physician known for her expertise in healthcare innovation, technology-enabled behavior change, behavioral neuroscience, health disparities, and population health management.
Kyra earned her MD from UCSF School of Medicine and an MPH from Harvard University. As the former Medical Director of Health and Wellness Innovation at Aetna, she played a pivotal role in designing evidence-based clinical interventions and algorithms for over 30 million members. Kyra pioneered Aetna’s Mindfulness product, backed by a clinical study, demonstrating significant outcomes and cost reductions. An active contributor to the field, Kyra is associated with the Stanford Medical School AIM lab, where she occasionally teaches on health behavior change.
Her impactful writing includes the bestselling book Well Designed Life, a compilation of globally influential brain science and behavior change concepts. Anticipated in 2024, her second book delves into reframing, growth mindset, and the power of “iteration” in overcoming failure and maintaining motivation.
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Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
