I heard Stephan Spencer and Mona Elesseily speak recently on SEO mistakes shortly after hanging out with him and his ten pound book The Art of SEO, which he co-authored. He graciously gave me a copy but it’s fatter than three bibles put together – translation: full of incredibly great content yet despite my laundry list of new tips and knowledge, I likely won’t be able to execute.
Here’s my thinking on experts, books, tips and tricks: unless it’s something you really love, breathe and wanna do, get knowledgeable by reading the best books, then hire someone to execute and map out a strategy who does live and breathe it and more importantly, find someone who’s wired that way. A lot of people ‘do’ things in areas where they’re not wired.
The book will make sure you don’t hire the outdated SEO expert wanna be’s who don’t really know how to get you to “go” never mind long-term success.
Stephan and Mona divided their talk into common mistakes to avoid when implementing a SEO campaign and a hands-on workshop, where they ripped apart a few sites, and shared what worked and what didn’t on those sites and why.
The summary of the mistakes they covered in their talk are below with my insights scattered throughout:
- Jargon – get rid of it. Your customers don’t care, don’t understand and don’t think that way. It’s interesting how often this applies to just about everything we do verbally or in written form isn’t it? Clearly, it doesn’t just apply to SEO.
–personalization means no one is #1 anymore
–metatags will boost your rankings
–country sites are duplicated content
–Googlebot doesn’t read CSS.
–Update home page will make a difference.
–Linking out helps ranking.
–SEO is a one-time activity.
–Using flash will tank your SEO.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.