Hootsuite just made a couple of acquisitions and added some new integrations. Whoah! They’re on fire.
Among the new developments are a geo-location marketing tool, LinkedIn Company Pages and Groups, and tools for monitoring Twitter trends and archiving Tweets.
Each of these additions will help brand marketers increase communication and understanding of audiences as they participate in the conversation.
HootSuite acquired Geotoko – a location-based marketing tool – rounding out the existing geo-location capabilities in the dashboard.
They also added deeper LinkedIn integration with the addition of LinkedIn Company Pages and Groups, along with Profiles.
Additionally, LinkedIn announced HootSuite as a charter member on the new LinkedIn Certified Developer Program at the company’s Connect 11 conference held in New York City during Advertising Week.
These features will help companies enhance sales lead generation and HR recruiting efforts by sharing professional expertise, publishing company status updates, and promoting job opportunities – all from a centralized, secure communications hub.
HootSuite also acquired What the Trend, a web service which shares user-defined explanations of trending topics on Twitter. This tool provides constantly updating, crowd-sourced definitions and explanations for why the topic is trending. WTT is already in the dashboard, take a look when you search.
HootSuite acquired TwapperKeeper, a handy tool for tracking campaigns, and collecting all related Tweets in a “scrapbook.” Expect to see this functionality added to HootSuite for another way to save your stream.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
