Yesterday, Jeff Pulver announced @BrandsConf, a New York City-based conference on December 2, 2010 that will explore the “Humanization of Brands” and the underlying effects this is having on business.
He is interested in both speaker submissions and sponsors for this one day event, which is being held at the 92nd Street Y, the same location as his New York #140Conf. The venue is funky, down-to-earth and has good flow, with an elevator to the third floor cafeteria where you bump into locals who are there for the Y, not the conference.
One of the things that is so fresh about Pulver’s events is that they have ‘soul.’
Since the birth of the real-time Internet, many businesses around the world offering products and/or services have found themselves establishing a presence on both Facebook and twitter and have been challenged with the task of having to having to have someone (or a team) represent their company and become their online and physical voice for their brands. For many companies this is something both new and challenging.
He will focus on the human side of brands, since not only are people becoming brands in the world of always on digital marketing, but brands are people too.
After watching thousands of brands become alive on Twitter, rather than just being an observer of such trends, this event will encourage people participate in that very important discussion.
He’s looking for “creative, out-of-the-box thinkers” to come forward and pitch him something relevant they would like to discuss from inside the respective worlds of the business segment they are operating in. In the tradition of the #140Conf events, individual presentations will be 10 minutes long and panels will run 15 to 20 minutes.
The conference will explore a range of topics from best practices to the legal issues to the natural conflict of personal and corporate branding. The takeaways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects the real-time Internet will have on brands and business.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
