Their plan is to partner with up to 10 emerging technology companies, giving them the opportunity to execute pilot programs with PepsiCo brands, and we will match them with mentors from top media and digital consultancies.
It looks, feels and sounds like a contest, but it isn’t – they’re actually asking for an official request for proposal (RFP). They’re interested in early-stage companies as well, meaning that it has been in the marketplace for less than two (2) years as of June 4, 2010.
They expect the a typical pilot program to take less than three months to implement, however, the actual period of participation will depend on the specific pilot program and the partner PepsiCo brand. This is not a guaranteed year-long program.
They’re teaming up with Highland Capital Partners and Mashable on this initiative; the deadline for submission is June 24, 2010. Selected entrepreneurs will be mentored by a team of venture capitalists, media experts and PepsiCo brand marketers.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
