Kleiner Perkin’s Mary Meeker delivers a fabulous Internet trends presentation every year at Web 2.0 Summit and this year was no different.
Full of not only data but lots of fascinating commentary and unique perspective, she gave the audience depth and texture over the last year in the areas of mobile, social media, ecommerce, real-time data, advertising and the economy.
She covered the following areas:
1. Globality – We Aren’t In Kansas Anymore…
2. Mobile – Early Innings Growth, Still…
3. User Interface – Text – Graphical – Touch – Graphical / Move
4.Commerce – Fast / Easy / Fun / Savings = More Important Than Ever…
5. Advertising – Lookin’ Good…
6. Content Creation – Changed Forever
7. Technology / Mobile Leadership – Americans Should Be Proud
8. Mega-Trend of 21st Century = Empowerment of People via Connected Mobile Devices
9. Authentic Identity – The Good / Bad / Ugly. But Mostly Good?
10. Economy – Lots of Uncertainty
11. USA Inc. – Pay Attention.
We learn that Apple, Google, Amazon.com & Facebook remain the mega leaders.
81% of Internet users are outside the U.S. The below shows you usage in the U.S. versus rest of the world.
In other areas of global trends, mobile is booming. As astounding stat: 200 MM farmers in India are receiving government payments and subsidies via their mobile phones. Also, in China over three years, they added more Internet users than exist in the U.S.
Social networkers as of October 2011 by country below. You may be surprised to see Israel, Argentina, Turkey and Chile in the top four. You may also be surprised to see how far down the list the U.S. ranks.
Below shows interesting stats of UK-based Shazam (sound recognition and music discovery), Swedish-based Spotify (music discovery and streaming), Israel-based Waze (driving navigation) and European Soundcloud (sound discovery and sharing). The numbers are astounding and show a huge trend towards “creative discovery” on the web.
She notes that while iPods have changed the media industry and iPhones ramped even faster, iPad growth has gone through the roof. She also shows us that Android growth was bigger than we may have imagined (even faster than the iPhone).
Overall, mobile usage is exploding. It’s big and its growth isn’t slowing down anytime soon.
This is kind of a scary slide, suggesting that perhaps Maslow’s Hierarchy of Needs needs to be revisited. This thought process hasn’t hit the third world yet despite the explosion of mobile phones, yet I fear that Maslow’s new hierachy of “musts” in Silicon Valley has already been transformed…from what I see, it may be above food/water but below shelter in some cases.
For a full peak at her slides, check out Kpcb’s site to learn more.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
