Bill Gross thinks that social media will be the connected issue across the planet that will enable us to communicate, connect and engage. He said at Web 2.0 Summit in his announcement speech of the new social networking service Chime.In, “I believe that social is going to be embedded in every kind of transaction in the next decade.”
“There are only two real problems with social media today,” he adds. “Relevance and monetization.”
He talked about the signal to noise ratio issue that has been raised a lot since the Summit started, which Twitter’s Dick Costolo addressed as well (last paragraph).
“We need better filters. Any system that has a billion people contributing to it is going to have a serious signal to noise problem. In addition to relevancy, there’s the monetization piece. Some revenue needs to go to publishers and content creators and that isn’t happening in a real way today. The people who make the great content don’t participate it.”
They hope to address that with Chime In, what Bill refers to as the first interest network. By focusing on your interests, you can get more relevant information in the way of streams that you follow every day.
You can just follow part of a person or the whole person. You can choose a chime thread, all of this addresses relevance. For example, you may want to follow Dennis Crowley’s thread on LBS but not necessarily on fashion.
On the monetization page, you can customize your page with your favorite chimes, sponsors, polls and as a publisher, you can earn the revenue from that page: 100% if you find your own advertisers. Publishers can make money alongside the content they create. Ahhh, life as it should be.
They’ve already signed deals with E-entertainment, Bravo, Disney, Comcast and others are are going into beta now. See Harry McCracken’s write-up on the new service on CNET.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
