Making Video Count in the Midst of Crowded Online Channels


This week, Text100 hosted a panel on online video during Social Media Week San Francisco.  Most companies understand the power of video and want to create genuinely viral content. The panel discussed ways you can not only create compelling videos for your website, Facebook Page and a blog but also how to stand out in crowded channels such as YouTube, DailyMotion and Vimeo.

They covered:

• The pros and cons of using a single branded video owned media destination versus placing content across a variety of channels

• How to optimize video for SEO as well as tips and tricks for adapting video for both your brand’s properties and for external use – content, length, production, etc.

• Examples of brands that are successfully leveraging video and other ways online video can benefit your brand

Liz Gannes moderated the panel that included:

• Scott Brown, Director, Marketing, Cisco Media Solutions Group

• Jim Louderback, CEO, Revision3

• Melissa Chanslor, Sr. Account Manager & Social Media Lead, Text 100

• Jordan Hoffner, President of Digital Media, Electus

Video from the event is below. (note: it covers about 75% of the talk):

Renee Blodgett
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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