From Zanerobe, the fast-rising premium menswear brand from Australia, to What Goes Around Comes Around, one of the top vintage-inspired brands with a celebrity following, Style X (pronounced Style By) is preparing to showcase some of the best emerging brands from around the world. Style X, the official fashion showcase for South by Southwest (SXSW) in Austin Texas in the Spring. One of America’s most exciting retailers, Charming Charlie, will serve as the Official Fashion Accessories Partner of the showcase.
What Goes Around Comes Around (WGACA) is a vintage-inspired line for both men and women with retail locations in New York and L.A. WGACA started off as vintage boutique, but later used experience collecting vintage pieces from all over the world to launch their own line. Today, WGACA is a renowned name in the vintage clothing industry and has many notable musician fans such Katy Perry and Lenny Kravitz.
Then, there’s Houston-based fashion accessories retailer Charming Charlie. Charming Charlie’s founder and CEO, Charlie Chanaratsopon, was named an Ernst & Young Entrepreneur of the Year in 2010 in the retail category. That same year, the company won the American Marketing Association’s “Marketer of the Year” award and was named a “Hot Retailer” by the International Council of Shopping Centers for its innovative retail concept matching products by color in their stores around the country.
Not limited to U.S.-based brands, Style X also welcomes Zanerobe from Australia. The brand was launched by Leith Testoni and Jonathon Yeo nearly a decade ago and has quickly turned into one of the top emerging brands around the world with products featured in Japan’s Barneys, Saks and Neiman Marcus in the U.S. and Australia’s David Jones. Their collection is known for its workmanship and masculinity, but also for it’s clear musical influences.
Across the Pacific, Piper Gore is a beach-inspired menswear clothing line out of Southern California that is designed to allow clothes to go from the beach to the city, and anywhere in between. Piper Gore is casual luxury, and doesn’t skimp on sustainability—everything from the creation of their fabrics to production is all locally made in Los Angeles.
Drawing inspiration from the cultural heart of the South, New Orleans, Jolie and Elizabeth was born. Jolie and Elizabeth creates dresses that are fun, feminine and functional with a Southern accent. The designs of Jolie and Elizabeth have been featured in various regional and national publications, including NY’s Daily Candy, Southern Living and New Orleans Magazine.
In addition to all the brands mentioned above, Style X will also be showcasing New York-based brands Block Headwear and Tar and Feather Designs, women’s jewelry collection Vivo, and Austin-based scarves maker Shimmer and Bliss.