Taiwan's Choir-Like, Well, Maybe Worse Winter Olympics Outfits

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An interesting piece in the WSJ about Taiwan’s Winter Olympics team which has acclaimed to have tongues wagging even though it is unlikely to bring home any medals from the Sochi Games.

It’s about fashion baby, the blue outfits worn at Friday’s opening ceremony, with some observers suggesting that Taiwan is the worst-dressed team at the Olympics.

Quoted from the WSJ piece – “From a distance, we assumed they had just gotten back from choir practice. These floor-length coats are neither practical nor attractive, unless of course you’re planning on doing some house painting or joining a cult for the winter,” Greg Wyshyniski wrote on Yahoo Sports.

Then we learn that the uniform was sponsored by Mizuno, a Japanese sports equipment and clothing brand. Crikey – talk about bad marketing and branding. An executive from the company said the blue color was representative of Taiwan, and that the wind-resistant overcoats were highly functional, according to CNA.  Gotta admit, whoever designed these outfits don’t really get design – a cross between choir and prison outfits is more like it.

Three athletes from Taiwan are competing in Sochi: Sung Ching-yang in speed skating, Mackenzie Blackburn in short track, and Lien Te-an in luge.

Original piece from http://blogs.wsj.com/chinarealtime/.

Renee Blodgett
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Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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