South African Innovation to be Seen by Top Bloggers

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South African innovation to be seen through the eyes of top bloggers on an upcoming blogger tour staring on November 29th. Some bloggers leave in less than a week, and are heading to Cape Town and Johannesburg to prepare for a nine day tour north to south and then back again. I announced the tour about a week ago and will be posting updates until the tour officially starts.

All South African blog posts on Down the Avenue will be automatically pushed to newly launched blog We Blog the World. Posts from eight other American bloggers, one French blogger and four South African bloggers will also be sharing content on-the-ground, posting directly to their own blogs as well as We Blog the World, including Ndumiso Ngcobo, author of “Some of My Best Friends are White,” and Nicholas Haralambous of

The tour is being sponsored by Brand South Africa/IMC who with the help of Graeme Addison is putting together a top notch agenda that will wow even the savviest of travelers. Simon Barber of IMC also announced the tour on the Brand South African blog.

We’ll be armed with mobile devices, camcorders, laptops, cameras, 3G wireless modems donated by Vodacom, and digital recorders so we can be connected around the clock, even in remote rural areas she hopes with a geeky yet coy smile. While the schedule hasn’t been finalized, it will include:

A helicopter ride out to De Beers’ state of the art mining ship, Peace in Africa, off the west coast

A glimpse of South Africa’s sustainable energy and green technology projects, including the Joule electric car and the Darling wind farm

A close to 4 kilometer trip down to the ore face at the world’s deepest mine: Anglogold Ashanti’s Tau Tona

A hike in the Magaliesberg with an innovative programme to rescue troubled youth

An overnight in Soweto to get a feel for its history and transformation

A visit to Soccer City to get the latest on World Cup 2010

A sampling of South African wine at Stormhoek Winery, one of the early pioneers of using web-based social networks to become an internationally-respected brand (go Web 2.0 :-)

I have been helping organize this upcoming wild ride. Thanks to Michael Gray once again for his technical expertise and patience in getting We Blog the World off the ground, not to mention various other sites and social networks that will present our journey visually.

We have set up We Blog the World accounts on YouTube, Twitter and flickr and bloggers may also be posting to Zoopy, a South African social network that includes photos, podcasts, video and more. Please join our feeds, follow along on Twitter, YouTube and flickr and tune into our individual blogs, the Brand South African blog, and We Blog the World (South Africa page).

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