South African Innovation to be Seen by Top Bloggers


South African innovation to be seen through the eyes of top bloggers on an upcoming blogger tour staring on November 29th. Some bloggers leave in less than a week, and are heading to Cape Town and Johannesburg to prepare for a nine day tour north to south and then back again. I announced the tour about a week ago and will be posting updates until the tour officially starts.

All South African blog posts on Down the Avenue will be automatically pushed to newly launched blog We Blog the World. Posts from eight other American bloggers, one French blogger and four South African bloggers will also be sharing content on-the-ground, posting directly to their own blogs as well as We Blog the World, including Ndumiso Ngcobo, author of “Some of My Best Friends are White,” and Nicholas Haralambous of

The tour is being sponsored by Brand South Africa/IMC who with the help of Graeme Addison is putting together a top notch agenda that will wow even the savviest of travelers. Simon Barber of IMC also announced the tour on the Brand South African blog.

We’ll be armed with mobile devices, camcorders, laptops, cameras, 3G wireless modems donated by Vodacom, and digital recorders so we can be connected around the clock, even in remote rural areas she hopes with a geeky yet coy smile. While the schedule hasn’t been finalized, it will include:

A helicopter ride out to De Beers’ state of the art mining ship, Peace in Africa, off the west coast

A glimpse of South Africa’s sustainable energy and green technology projects, including the Joule electric car and the Darling wind farm

A close to 4 kilometer trip down to the ore face at the world’s deepest mine: Anglogold Ashanti’s Tau Tona

A hike in the Magaliesberg with an innovative programme to rescue troubled youth

An overnight in Soweto to get a feel for its history and transformation

A visit to Soccer City to get the latest on World Cup 2010

A sampling of South African wine at Stormhoek Winery, one of the early pioneers of using web-based social networks to become an internationally-respected brand (go Web 2.0 :-)

I have been helping organize this upcoming wild ride. Thanks to Michael Gray once again for his technical expertise and patience in getting We Blog the World off the ground, not to mention various other sites and social networks that will present our journey visually.

We have set up We Blog the World accounts on YouTube, Twitter and flickr and bloggers may also be posting to Zoopy, a South African social network that includes photos, podcasts, video and more. Please join our feeds, follow along on Twitter, YouTube and flickr and tune into our individual blogs, the Brand South African blog, and We Blog the World (South Africa page).

Renee Blodgett
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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