This is brilliant! It’s like the 118 guys and the ‘We buy any car crew’ all smacked into one ridiculous commercial about electronic waste recycling. What’s not to like?! It’s a silly and seemlingly effective campaign to get local residents in the Toronto area thinking about how to adequately dispose of ewaste.
To watch some of the other equally amusing videos, visit the City of Toronto’s website to see more (Yes, this is a city council funded film ;) ).
(Spotted on Unconsumption)
Katherine Hui is currently the Social site editor at Green Thing, a web-based public service in London that inspires people to lead greener lives through creative content.
Before this, she worked as the Development Manager at Social Innovation Camp, an organization that encourages people to use web and mobile-based technology to mobilise social change. She oversaw 300 ideas submission and helped build 20 prototypes – five of which have gone on to get further funding or investment.
Katherine’s came over to the UK form Canada in 2007 for an MSc program at the London School of Economics. Before arriving in London, she managed a small environmental start-up in Vancouver called the Canadian Climate Change Alliance.
Katherine is football mad. She is a loyal supporter of Arsenal FC, plays for Islington Borough Ladies FC and coaches for Gunners in Islington in her spare time. Her second favourite hobby is kite surfing and she can sometimes be found chasing the wind.
