The latest ‘Yoga in America’ study shows that 20 million Americans practice yoga more than triple the 6 million of a 1994 Roper poll, according to a December 2012 survey by Yoga Journal.
And evidence continues to surface about the positive benefits of yoga with a Duke University/Time “Yoga and the Mind” study finding that “Yoga does in fact have positive effects on mild depression and sleep problems.”
More importantly, women make up 77% of yoga practitioners. Young women, in particular, are the fastest-growing segment of yoga newcomers, according to a November 2004 Yoga Journal poll, with 18-to-24-year-olds who practice yoga rising 46% between 2003 and 2004. And this demographic is an extremely attractive one for many a marketer.
It’s these fundamental trends that propel the fortunes of lululemon. There’s no question that the mainstreaming of yoga “street fashions” has floated the boat of this premier yoga apparel brand.
On July 27, 2007, the company raised $328 million from Canada’s largest initial public offering.
So we stick with our recommendation of including lululemon in our innovative gear wish list for the holidays.
Lainie Liberti is a recovering branding expert, who’s career once focused on creating campaigns for green – eco business, non-profits and conscious business. Dazzling clients with her high-energy designs for over 18 years, Lainie lent her artistic talents to businesses that matter. But that was then.
In 2008, after the economy took a turn, Lainie decided to be the change (instead of a victim) and began the process of “lifestyle redesign,” a joint decision between both her and her 11-year-old son, Miro. They sold or gave away all of of their possessions in 2009 and began a life of travel, service, and exploration. Lainie and her son Miro began their open-ended adventure backpacking through Central and South America. They are slow traveling around the globe allowing inspiration to be their compass. The pair is most interested in exploring different cultures, contributing by serving, and connecting with humanity as ‘global citizens.’
Today Lainie considers herself a digital nomad who is living a location independent life. She and her son write and podcast their experiences from the road at Raising Miro on the Road of Life.
