The latest ‘Yoga in America’ study shows that 20 million Americans practice yoga more than triple the 6 million of a 1994 Roper poll, according to a December 2012 survey by Yoga Journal.
And evidence continues to surface about the positive benefits of yoga with a Duke University/Time “Yoga and the Mind” study finding that “Yoga does in fact have positive effects on mild depression and sleep problems.”
More importantly, women make up 77% of yoga practitioners. Young women, in particular, are the fastest-growing segment of yoga newcomers, according to a November 2004 Yoga Journal poll, with 18-to-24-year-olds who practice yoga rising 46% between 2003 and 2004. And this demographic is an extremely attractive one for many a marketer.
It’s these fundamental trends that propel the fortunes of lululemon. There’s no question that the mainstreaming of yoga “street fashions” has floated the boat of this premier yoga apparel brand.
On July 27, 2007, the company raised $328 million from Canada’s largest initial public offering.
So we stick with our recommendation of including lululemon in our innovative gear wish list for the holidays.