This one’s a story for the ages: girl drops phone in purse; hours later she hears a text sounding from the depths of her beloved bag, but to no avail — her phone is nowhere to be found, a prisoner in Birkin. That’s how Pursecase pitches their value. In other words, women love their clutches and tote bags, but what’s a girl to do when her once-trusty carryall becomes a Bermuda Triangle for cellphones? Especially when she’s traveling, on the road and has countless other things she’s packing in an even larger bag as well – from chargers to adapters to extra batteries and more.
Pursecase is a petite clutch elegantly designed with just your iPhone and essentials in mind although there’s space for your cards, ID, and cash as well. It’s great if you’re going out with nothing to carry but just those things. It also recently got funded through a successful Kickstarter campaign.
Jenn Deese and her partner Kelley Coughlan started Pursecase to make a product that would hold their iPhone, keep the necessary essentials and be safe at their side. What I love about it as a traveler is that there’s a place you can clip the strap to your belt buckle, your larger purse or briefcase or your camera bag. Colors available include black, pink, purple, white, teal and neon yellow. The yellow apparently glows in the dark.
The big benefit is you don’t actually have to take your phone out of the purse in order to make a call or take a picture. The back side of the purse is open so you have full phone functionality.
The purse is made of silicon, something Deese says was a bit of a challenge. They had to come up with a clasp that allowed the flap to open and close easily, as well as lay flat.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
