I took some video footage of Safa Rashtchy’s talk at the Boomer Venture Summit’s dinner sponsored by client Gilbert Guide in Santa Clara this week. Note that the quality isn’t as clean as I had hoped since it was taken on a flip but you’ll get the jist of his message.
He addressed the boomer and senior market and trends around investing, designing and marketing to this segment moving forward. He says we’re moving into the “revolution of simplicity.” He points out that while he feels the generation gap is in fact shrinking, part of this trend is because of improvements in design and productivity online. The simplicity factor, i.e, the iPhone.
It’s easier than it was to navigate a mobile phone today. “Why would you do something on a mobile device or even on the web in 15 steps if you can do it in two?”
It’s much more sensible to get from A to B today, hence the closing the gap between the generations. The video is in three parts: Part I, II and III (Q&A).
Part I
v
Part II
Part III (Q&A)
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
