women to share their beauty & style secrets.In this campaign, talking photos serve as an innovative social media tool to drive user engagement, brand awareness and traffic. The contest, which is currently underway and will run through midnight of June 30, 2010, encourages users to create Fotobabble-powered Talking Photos to start a community dialogue around the products and clothing they love, and express their personal style.
To participate, users simply sign up (takes a few seconds), upload a photo and then click a button to record their own voice and share their secrets for style and confidence. Participants can then share their Talking Photos (or Fotobabbles), with friends and family through email, Facebook or Twitter. Fotobabbles with the top views are eligible to win a $500 gift card from Sephora.
The Fotobabble Platform can provide deeper brand exposure and increase traffic to a site. Easier and faster than video, more engaging and dynamic than photos and easy to embed anywhere on the web, Fotobabble provides companies and individuals a powerful and engaging way to connect with their customers and further extend their reach into popular social media networks such as Facebook and Twitter.
Click play below to learn more about the contest and see a fabulous example of how established brands are using unique social media platforms, such as Fotobabble, to increase fan and customer awareness and engagement.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
