WordLift for Better SEO

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We were introduced to WordLift when we were thinking about ramping up our Search Engine Optimization (SEO) efforts. As a small magazine with limited resources and funds, we thought it sounded like a viable solution without having to hire an expensive team dedicated to SEO. We were also intrigued that this start-up team was based out of Rome (we love this city) and is founded by Italians.

Think of WordLift as a “homonymous” WordPress plugin which uses semantic technologies and Artificial Intelligence (AI) in the back end to optimize and organize your words (and phrases) in a way that makes it easier and more efficient for your site to be found for those keywords and phrases.  So, how does that help you in the real world?

WordLift and Search Engine Optimization (SEO)

WordLift helps to improve your website traffic. Imagine if you could implement a useful tool (with no tech skills required) to automate your SEO and grow your traffic? That’s essentially what WordLift aims to do.

Through their tools, the goal is with minimal use, to grow your traffic KPIs by around 30% after three months. It also aims to improve your engagement. Whether you’re a blogger, run an editorial team or are a business, they have different solutions to cater to your needs and goals.

How Does WordLift Work?

Whatever content you write (blog posts, website content, marketing copy, etc), you simply write as you normally would and then WordLift adds what’s called “semantic markups.” These semantic markups feed search engine crawlers, personal assistants, and chat bots to increase the likelihood of your website being found. The result? Reaching a bigger and broader audience.

Once you have finished writing your content, WordLift analyzes the content of your article and identifies matching entities organized in four categories: Who, What, When and Where. You can also create new entities if you wish in order to provide additional context which helps in the search process. Through its own “smart” AI, WordLift will learn from this and the next time they are used, they will automatically be detected.

 

WordLift

Examples of WordLift Entity options from this particular article while writing it in real-time.

You can also go back and edit all entities to customize your vocabulary around your audience and build new relationships. For example, if you have a food blog, you could build new relationships and connections to mushroom recipes or articles, i.e., various types of mushrooms or ways they can be used in dishes in different parts of the world.

We’ve mainly been using the above features which are fairly basic however all the “lifting” if you like, helps to improve SEO. If you have a little more time and want to use some of their more robust (and fun) features,  you can also explore some great functionality. For example, if you include content on events for example, you can display them chronologically via their nifty TimelineWidget.
WordLift meta data and suggested images

Here are some suggested images WordLift came up with to accompany my hotel article on the InterContinental in Fiji — while I didn’t use any of them, this is an option WordLift provides if you have no images at all.

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Photos & Mapping: If you tend to use a lot of photography in your content and don’t have a ton yourself, WordLift suggests open license images and media from your own library and then locations of your article can also be mapped using their super cool Geomap WidgetAdditionally, you can visualize what relates to what in your article by adding the WordLift Chord Widget. 
Related Posts in WordLift

Related Posts feature in WordLift

You know how some sites have “related articles or posts” at the bottom of their posts? WordLift’s version of this is a little different but they have a feature that will recommend relevant articles to your readers through their Navigator Widget.

WordLift

You can select which words to ‘optimize’ and either choose them to have a link (or not)

WordLift automatically identifies topics in your article, using Wikipedia’s classification system.  This allows you to create new entry points for your content based on topics, events, people and places.

If you opt to include a link in your article, then WordLift will create a page on your site for that word or phrase — a bit like a Wikipedia or dictionary on your own site. Cool, right?    See below for a few different examples of how WordLift creates separate pages for a word or phrase you are using on your site.  Note that the purple banner background is tailored to We Blog the World’s own branding and theme — you can customize your own depending on what image you’d like to create for your business. While the initial page created is fairly basic as you can see, you can add more content to it, including maps, additional links to related sites and so on.
WordLift

This term adds a little more explanation.

WordLift

This location has very little information but you can add photos from the place if you have visited, map information, or additional content that complements it, i.e., great hotels in Viti Levu or tours you can take.

For this page on Fijian people, we could choose to add our own images that we have taken in Fiji of the local people and customs. And, for this page WordLift created on essential oils from a spa review I did, I could decide to add photos of essential oils I like, links to ones I have used or purchased or even places where people can buy (particularly useful if you are a company selling products across categories).

WordLift

                           Fijian People page created on WBTW

WordLift & Metadata

WordLift also publishes your content’s metadata. Why does that matter? In this case, you can use that metadata to feed it to chat boxes, such as Facebook Messenger and Telegram, providing live updates on your activity and/or automatic customer service in real time.
Additionally, WordLift automatically identifies topics in your article, using Wikipedia’s classification system. This allows you to create new “entry points” for your content based in topics, events, people and places.  You can also use their Faceted Search feature which suggests additional content related to the topics found in your article, letting readers dive into your archive for more information, keeping them on your site for longer.
What’s so magical is that WordLift automatically adds schema.org markup to your article, which allows search engines to properly index and display your content as well as intelligent agents such as Siri and Alexa for better access to it. Incredibly clever, right?
WordLift

You can also view which Schema headlines are being used and reference them anytime.

WordLift currently works with WordPress so if you’re using another platform, it won’t currently be a fit but given how many thousands of sites use WordPress and its popularity, it’s a great solution for so many users and businesses.   Give it a try — they have a free trial of course and varying levels of options to choose from depending on your need and budgets.   Visit their website for more information and to get started.
Renee Blodgett
Founder
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.

She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.

Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.

Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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