We were introduced to WordLift when we were thinking about ramping up our Search Engine Optimization (SEO) efforts. As a small magazine with limited resources and funds, we thought it sounded like a viable solution without having to hire an expensive team dedicated to SEO. We were also intrigued that this start-up team was based out of Rome (we love this city) and is founded by Italians.
Think of WordLift as a “homonymous” WordPress plugin which uses semantic technologies and Artificial Intelligence (AI) in the back end to optimize and organize your words (and phrases) in a way that makes it easier and more efficient for your site to be found for those keywords and phrases. So, how does that help you in the real world?
WordLift helps to improve your website traffic. Imagine if you could implement a useful tool (with no tech skills required) to automate your SEO and grow your traffic? That’s essentially what WordLift aims to do.
Through their tools, the goal is with minimal use, to grow your traffic KPIs by around 30% after three months. It also aims to improve your engagement. Whether you’re a blogger, run an editorial team or are a business, they have different solutions to cater to your needs and goals.
How Does WordLift Work?
Whatever content you write (blog posts, website content, marketing copy, etc), you simply write as you normally would and then WordLift adds what’s called “semantic markups.” These semantic markups feed search engine crawlers, personal assistants, and chat bots to increase the likelihood of your website being found. The result? Reaching a bigger and broader audience.
Once you have finished writing your content, WordLift analyzes the content of your article and identifies matching entities organized in four categories: Who, What, When and Where. You can also create new entities if you wish in order to provide additional context which helps in the search process. Through its own “smart” AI, WordLift will learn from this and the next time they are used, they will automatically be detected.
You can also go back and edit all entities to customize your vocabulary around your audience and build new relationships. For example, if you have a food blog, you could build new relationships and connections to mushroom recipes or articles, i.e., various types of mushrooms or ways they can be used in dishes in different parts of the world.
You know how some sites have “related articles or posts” at the bottom of their posts? WordLift’s version of this is a little different but they have a feature that will recommend relevant articles to your readers through their Navigator Widget.
WordLift automatically identifies topics in your article, using Wikipedia’s classification system. This allows you to create new entry points for your content based on topics, events, people and places.
For this page on Fijian people, we could choose to add our own images that we have taken in Fiji of the local people and customs. And, for this page WordLift created on essential oils from a spa review I did, I could decide to add photos of essential oils I like, links to ones I have used or purchased or even places where people can buy (particularly useful if you are a company selling products across categories).