Regaining Competitiveness…via CNS

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Today in our class of Competitiveness, we used the case study of Car Navigation Systems(CNS).  This is the industry which Japanese manufacturers dominated since its introduction in the 1980s and throughout the 1990s.  We analyzed the reasons behind Japan’s dominance using the Diamond Model.  We also discussed the role of the government in setting up the infrastructure and stimulating the demand in the early phase of the industry growth.   The case (which I am one of the co-authors) ended at the end of 2004, with some signs showing that Japanese dominance is in question.

It is now well known that the navigation today has taken various forms such as portables, handy GPS types, smart phone etc. etc. in addition to the fully equipped sophisticated (and expensive) type then popular in Japan)

Reading the case made me think how we can regain competitiveness once we lose it.  It is one thing to improve competitiveness from almost scratch, but it is another to re-build it once you lose it.  It almost looks bigger challenge to regain competitiveness as we tend to have nostalgia toward “good old days”.  It is so easy to live in the “past” with “illusion of success.”   Why is it so hard to dedicate ourselves to take up a new challenge?  Success is the biggest trap (I do not recall now the expression used in English), as we forget to make efforts to innovate.  Only the paranoid survive, as Andy Grove once said.

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