Client Answers Corporation’s (NASDAQ: ANSW) August numbers move to comScore Rank of #18; data follows implementation of hybrid easurement under comScore’s new media metrix 360.
This report reflects first-time measurement data following Answers’ implementation of comScore’s new measurement methodology, Media Metrix 360, also known as a “panel-centric hybrid” solution.
According to comScore, Answers’ U.S. unique visitors reached 45.1 million in August (rank #18). WikiAnswers had 36.2 million U.S. unique visitors and ReferenceAnswers had 16.5 million U.S. unique visitors in August.
According to comScore, its new ‘hybrid’ measurement methodology is aimed at eliminating the long-standing confusion about the differences between internal client metrics and the publicly reported third-party audience estimates.
comScore has developed a proprietary methodology to combine stand-alone panel and server-side metrics to calculate audience reach in a manner that is not effected by distortions such as cookie deletion, cookie rejection and non-user requested traffic. comScore clients can choose to implement hybrid measurement for their own sites by embedding beacon calls on user-requested content.
Certain comScore clients have moved to the Full Hybrid measurement methodology, while others have moved to “Partial Hybrid” status (as did Answers) or have yet to implement hybrid measurement.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
