Virgin Has iPad-Only Magazine

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Virgin Group has launched an iPad-only magazine called Project, which is now in the App Store.

In looks and in subject matter, it is very much like Wired, minus some of the technicality and the extensive, in-depth features (the articles are all noticeably short), and with a greater focus on entertainment. An article about emerging astronomers, for instance, muses about who would play them on screen.

Although the animated cover (below) and other special effects are fantastic, the design is otherwise not quite as clean as Wired’s. It sports many of the same interactive feature we’ve become familiar with through the iPad editions of magazines like Esquire and O: The Oprah Magazine, including embedded videos and sound clips, and tab-to-browse slideshows.

The magazine clearly wants to be social, but I question its execution. On each page is a link to a (as of yet unpopulated) forum for discussing, presumably, each of the articles and other topics of interest. It’s not yet clear how effective this will be, but it’s a nice idea. The only other sharing option is through e-mail; users can e-mail images of individual pages, but not full articles. These images cannot be shared automatically to Facebook or Twitter — a painful omission — nor can the text be selected and copied to share via third-party apps.

It’s a decent start, but Project will have to push much further in terms of design, functionality and yes, content, to succeed against the established players in the space.

Project is available as a free download in the App Store [iTunes link]; issues are priced at $2.99 each. A web version is also available at projectmag.com.

Reposted from the Original article over on Mashable.

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