By now, we know that businesses are using social media. Some are doing so brilliantly. Some are just testing the waters. Some have no clue where to begin. All of these are great places to be. They all mean that businesses are getting involved in social media which is good because, if I was a betting woman, I would bet that social media isn’t going anywhere but forward. Getting involved and growing understanding to think more strategically starting now can only be of benefit.
We have our own approach of the way businesses can use social media to engage audiences and have created a graphic representation of this process; it’s the one we follow with ourselves and our clients.
It all essentially boils down to the C’s – content (curate others or create your own), conversation (engaging not controlling) and connection (because, after all, we know that relationships drive business).The time to start planning out your C’s is now.
What’s your approach to strategic social media planning?
With several years experience in strategic social media, event and brand management, Kayley Brooks is on the constant lookout for new ways to bring brands into a relevant digital space, with a fresh twist. She has also worked in design, developing creative work for brands including Red Bull, Budweiser and Skyy Vodka. Kayley is currently the Marketing Manager at Omobono, a digital agency based in Cambridge England, specializing in strategic B2B businesses.
