A few weeks ago, Shane Richmond published a post on The Telegraph's blog questioning the point of Foursquare. Having previously been searching for similar answers, I had suggested to him a presentation by US agency JESS3, on where location-based tools might change for the better. Shane very kindly credited us with the suggestion in his post as he searched for his answers (thanks, Shane!).
I have been playing around with location-based networks to further understand them and their relevance in business (if you stop by Omobono HQ, check in on both Foursquare and Gowalla!). There is a clear application for consumer facing brands but is it the same for business-to-business?
So, I put this question to you: what is the point of Foursquare, etc. and is there space for location-based networks in B2B's growing portfolio of digital tools?
With several years experience in strategic social media, event and brand management, Kayley Brooks is on the constant lookout for new ways to bring brands into a relevant digital space, with a fresh twist. She has also worked in design, developing creative work for brands including Red Bull, Budweiser and Skyy Vodka. Kayley is currently the Marketing Manager at Omobono, a digital agency based in Cambridge England, specializing in strategic B2B businesses.
