Advanced Innovations’ Simon O’Keefe (far right) gave me the run down on their B2B pitch and their customers during a recent trip to Ireland.
If you go to their website, you’ll find the value-add and the whys, but the bottom line in one sentence is this: if you want to outsource electronic hardware, talk to them.
Their target audience? They have several, but think: education, wireless/cellular, energy and interactive white boards (obviously the latter is prime for the education market as well but corporations also have a need as does government).
Advanced Innovations’ customers are software companies whose product runs on medium- to high-volume electronic hardware, Original Equipment Manufacturers (OEMs) who face customer demand that they add electronics to their products and smaller competitors in global markets who want the electronic product capability of their larger competitors but not the related capital investment.
Essentially, they aggregate demand. You want to build in Puerto Rico as one example, but you really need to focus your attention on marketing, research, distribution and sales, outsource to them to handle the hardware build. “We are a virtual factory and design house,” Simon said to me in an interview when I was in Dublin recently. “If you’re a company that sells to schools and part of your solution requires hardware, we can build the hardware part of it, so you can focus on other aspects of your business. We can also manage the whole process.”
They’re also working in the ‘smart energy’ market. Imagine having a mobile phone connected to your central heating unit hub so you can monitor and control your energy wirelessly. Pilots are currently being executed in northern California: more details coming soon. Today, Advanced Innovations conducts operations in Ireland, China, India, the UK and in the USA.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
