I met with Tunepresto’s marketing guru Owen Cooney in Dublin and our briefing was a bit scattered, but in a good way: partly over food and partly under an umbrella on a walk through Dublin. The guy knows more about the history and myths of Ireland than the last country tour guide I encountered. And, more importantly, is passionate about it. (graffiti, art, legends, and murals too).
Currently, Tunepresto, a video ‘music maker,’ is a Mac download only, although it is slated to be a web-based solution later this month. Essentially, Tunepresto uses the colors in your video to create royalty free music, perfectly timed to your video or slideshow. I can think of tons of places where you could use a solution like this, so the value-add for me was immediate.
While I haven’t tried it yet (waiting for the web version), it’s so damn easy to understand the benefits. Additionally, their website walks you through every possible scenario where adding music via Tunepresto would give you a ‘win’ to a creation you’re working on. Refreshing.
How many times do you go to a website and know immediately what the company is about and how to use their product? Tunepresto’s site makes it incredibly easy to figure out: left is a download, right is a learn more video. Also, they have this fabulous screenshot which walks you through different ways to use their product.