Paul Gillin’s new book The New Influencers is now out and available for order through Amazon.
I was fortune to received an early signed copy since I was interviewed for it and my contribution is buried somewhere in the middle. Correct – I haven’t had time to dive into it yet although given Gillin’s longstanding insight, wit and succinct writing skills, its bound to be a winner.
The teaser? Social media baby, the hottest development of the decade. Media experts and others talk about how ordinary people are changing all the rules in marketing and media — and what to do about it.
Today’s influencers are no longer marketing experts, nor the traditional media that have always controlled and filtered messages. The book explores why social media is now so influential in consumer decisions, how to interact with the growing blogosphere, the need for complete openness, honesty and transparency and strategies for both large and small businesses to achieve real business results.
“How can we understand this new force? How should we engage with it constructively? How can we protect ourselves from its darker side?” I’ll do a much lengthier post once I have finished ploughing through it.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
