While I was in Austin for SXSW, I ran across the Jensen Motorsport guys who just happened to have this incredible race car parked on the sidewalk. God bless Texas.
They were part of a promotion for Maple Leaf Digital Lounge and in conjunction with Dynamite Network, they announced the launch of the mobile application Jensen Grand Prix Insider.
Jensen Grand Prix Insider features up to the minute content of what’ shot and happening in the car racing world as well as exciting contests and promotions offered by their race team partners.
They handed me a flyer about their promo and the announcement, but it lacked the most important details about the app or the promo. After reading the flyer four times, I finally saw a website link in small font but when I went there, it only gave me a form to enter the contest. I kinda need a reason to guys.
I did manage to find their Facebook page but after several searches, still didn’t find much about their new mobile app.
That said, I thought the car was cool and they wooed me into sitting in it and learning more about motorsports in general. And, sitting in the car got me to write this blog post too, but while I’m not the target audience for the mobile app, it would have been great if they included more data up front to make it easy for people who did care about motorsports, to get hooked.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
