Check out a new book on “Innovation: The Five Disciplines for Creating What Customers Want.” “The mainstream media can increase their active role in helping communicate the challenges, opportunities and excitement of innovation and entrepreneurship in our time. This could help stimulate a productive discussion about how the United States needs to improve its schools, tax policies, government regulations, and research agencies.
They too could use innovation best practices as a ruler to measure the United States’ performance against that of others. Ultimately, they could help promote and examplify the skills and attitudes needed to thrive in the exponential economy. For example, maybe he creative staffs of the major television networks could make this the ultimate ‘survivor’ show.”
The book, which has received a positive review by Business Week, describes how a disciplined approach to innovation—the successful creation and delivery of a new or improved product or service—will provide value for customers and organizations alike and offers a systematic way to make innovation practical and sustainable for any enterprise.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
