TikTok and LunaTik simply transform the iPod Nano into the world’s coolest multi-touch watches. The idea to use the Nano as a watch was an obvious one ever since the product was announced. But we wanted to create a collection that was well designed, engineered and manufactured from premium materials and that complemented the impeccable quality of Apple products. Not just clipped on a cheap strap as an afterthought. We wanted to create a product that your friends and strangers would stop you and ask “WTF is that??? And where can I get one?!”
TikTok is a simple snap-in design. It allows the user to easily and securely snap the Nano into the wrist dock. It cleanly and simply integrates the Nano and transforms it into a modern multifunction timepiece.
LunaTik is designed and intended to be a premium conversion kit for someone that wants to dedicate their Nano to being a watch and the newest conversation piece with their friends. It is forged from Aerospace Grade Aluminum and then machined via CNC into its final form.
The straps are made from high grade silicone rubber and the hardware is solid stainless steel not some chrome plated brass that will wear off. The quality of these watch cases and straps will be scrutinized very carefully and produced in the same factories that produce the best watches for companies like Nixon, Diesel, Vestal, and Nike.
So many watch companies have struggled to make a multi-touch color display watch to date. It is no small task. The Nano itself is an engineering wonder. Multi-Touch, color display, long battery life, MP3, radio, photos, pedometer, Nike+ and clock all in an impossibly small package. Just like reinventing the phone it took Apple to make it possible. And in clock mode the Nano battery lasts at least a week before recharging. We are excited to help complete the effort in converting it to a watch that everyone can enjoy.
So here is where you come in. Designing products is what we, MINIMAL, do day-in and day-out for big brands. But like most designers our dream is to eventually make our own products. But funding, manufacturing and distributing a new product is a whole other story. Kickstarter is a great way for us to realize many of the ideas that we have in our small studio that we know people will love but big companies are scared to do. We love creating cool stuff without the big company politics and indecision. We believe in the emerging power of community and the individual to bring ideas to life and we hope that this is just the beginning. By pledging at least $25 you are pre-ordering TikTok or by pledging $50 you are pre-ordering the LunaTik and helping make what we believe is a very cool iPod accessory a reality.
And if you pledge at the Limited Edition levels you will get one of the red anodized Backer versions.
With your support we are targeting to have the TikTok shipping to Backers by late December and the LunaTik by mid January. We hope that you are inspired and excited by the idea and choose to support the project. Either way please spread the word and share with your friends. Everyone has at least one friend that is a watch geek.
Note: TikTok will retail for $34.95 and LunaTik will retail for $69.95. iPod Nano not included. iPod Nano, Apple logo and Apple are registered trademarks of Apple Inc.
Project location: Chicago, IL At $35-$70, it’s sure to do well (I’d be surprised if it didn’t make it to market).
Cecily Sommers is the Founder & President of The Push Institute, a non‐profit think tank that tracks the ideas, technologies, and people that will, to quote its mission statement and push the future in new directions.
Cecily speaks, writes, and consults on the practical value of all that big thinking, particularly as it relates to building brand-specific, future-focused innovation portfolios. She is a semi-regular contributor to Public Radio’s All Things Considered , was named as one of “Twenty‐Five Women” to Watch by the Business Journal, and selected as one of Fast Company’s “2007 Fast 50 Reader’s Favorites.”
