The Official Ralph Lauren 4D Experience


Virtual reality is soooo last decade (aught-ish)! Now, in 2010, in the new decade we see virtual and physical experiences merge for the next phase of time-and-space bending expressions: Immersive Reality.

And the Ralph Lauren 4D shows are an early indicator of where it’s all headed. This video offers a taste, but for a more complete representation, you’ve got to go to the site:

The videos document major shows held last week ‘on’ Ralph Lauren’s flagship stores in NYC and London. They featured 3D holographic projections that bring the building to life, laser light shows, and a 4th dimension: scent. It’s a mash-up of ad, art installation, and fashion show.

Cecily Sommers
Cecily Sommers is the Founder & President of The Push Institute, a non‐profit think tank that tracks the ideas, technologies, and people that will, to quote its mission statement and push the future in new directions.

Cecily speaks, writes, and consults on the practical value of all that big thinking, particularly as it relates to building brand-specific, future-focused innovation portfolios. She is a semi-regular contributor to Public Radio’s All Things Considered , was named as one of “Twenty‐Five Women” to Watch by the Business Journal, and selected as one of Fast Company’s “2007 Fast 50 Reader’s Favorites.”
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