The Consumer Electronics Show in Las Vegas is featuring a lot of “wearables” reports Techcrunch (above) (which all seem to be smart watches).
Foremski’s Take: All the fuss over Apple Watch will certainly help sell a lot of watches – regular and smart. I recently started wearing a normal watch.
I like the watch, not because I can look up the time but I like the way it looks. And that’s a decision based on personal style. I might decide in a few months to stop wearing it. A decision that has nothing to do with the performance of the watch.
And that’s why “wearables” need to become separated from the whims of personal style and fashion and disappear into the fabric of our lives. If our personal technologies become invisible no longer become objects of fashion — they can last longer than a season, and manufacturers can worry about the tech and not about becoming unfashionable.
Also, if our personal technologies become invisible they longer create the same social problems with others, such as those encountered by Google Glass wearers.
But “invisibles” won’t come from a company such as Apple. Apple is very much a fashion brand, it makes its products distinctive and very visible. Its purchase of the Beats headphone brand underlines its fashion focus and it is how it can charge a premium. Becoming invisible would be impossible for Apple.
Invisible personal technologies will likely come from companies such as Google, which is interested in selling web services and not in selling hardware.
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My tongue-in-cheek proposal for a new type of wearable is an “unmentionable.” The underwear has several regions that silently buzz notifications from your smart phone. You’ll know if you have a message from your boss or your lover depending on if it’s your back side or front side that buzzes.