BlogWorldExpo teamed up this year with BakeSpace.com’s TECHmunch Food Blogger Conference to host a first-ever track specifically for food bloggers. The interactive series of panels covered all the latest tools and tactics for taking your blog to the next level. They covered everything from building buzz, improving SEO and growing your audience to working with brands and making money.
BakeSpace’s Babette Pepaj, GitchingKitchenV’s Nadia Giosia, Food columnist Jaden Hair and Brett Elrich talked about monetizing your content and building your brand. MySpace’s Sean Percival, Lee Odden, Jennifer Perillo and John Shiple covered the art and science of recipe writing. On leveraging traditional media and getting them to notice you, Journalist Andrea Metcalf moderated a panel with Tampa Tribune Food Editor Jeff Houck, CNN’s Eatocracy Kat Kinsman and LA Times Daily Dish Food Editor Rene Lynch. Techmunch’s Interactive Kitchen panels included: BakeSpace’s Melody Pepaj, WiredPR and Host of Foodieslive.com Beth Cochran, Average Betty’s Lee O’Donnell, Vlogging Street Food Daniel Delaney and Sara O’Donnell, also with Average Betty.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
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