We were shown several use cases. It’s almost as if Bing starts off where Google leaves off with a little Ask Jeeves in the middle. For example, if you do a search for a particular city, you can learn about specific events for that city.
Charlene Li’s take in a recent article on Vator TV, “Bing’s goal is to improve the search experience, and it does that well overall in an incremental way, but especially in four key categories – shopping, travel, local, and health — by tailoring the experience to specific goals associated with those categories.
Why these categories? They are the ones that generate the most concentrated revenues from advertising, the ones where people need to make complex, multi-step decisions every day.”
Ballmer also showed us an image search for musicians where you’re given the option of color or black and white. The image results are vertical and it just keeps going. In other words, you don’t need to click next to go to page 2, page 3 and so on. The result: fast viewing to find exactly what you’re looking for.
You can find customer service numbers in an instant through a quick search query without having to fish through their website trying to find where they hid it five layers deep.
The same goes for product reviews. If you type in “canon camera,” you are given a series of reviews that are algorithmically aggregated from across the web, including commerce sites and blogs. You can quickly and easily compare prices and even get cashback, which is essentially a kick back from advertising.
If you want to take a trip, simply enter “flight from Washington to San Diego,” and it pulls up flights across the web. It ‘felt like’ Kayak was baked into Bing. Another cool feature was the ability to look at whether flights will go up or down in a graph.
Says Ballmer, “people are trying to monetize content. We can do a deal with someone who wants to sell something, and then snip it. There are people who want to charge for content or monetize that content from advertising.
If you actually look at real revenue on the web, there’s Google for ad revenue, there’s Yahoo, us, and then there’s everything else. Advertising on the internet is less proven than conventional wisdom. We’re not trying to live off other people’s work……” In other words, if value should be re-divided somehow between content providers, advertisers and the search engine.