I was introduced to MOG at the SF MusicTech Summit in San Francisco this week.
In fact, they had a very cool (and glitzy – tons of bling bling) truck in the parking lot of the Kabuki Hotel.
MOG is a subscription music service based in Berkeley, California and they just announced a free music service that will supplement its $5-a-month unlimited streaming plan and $10-a-month unlimited mobile music offering.
Starting immediately, MOG is giving new users a kind of digital gas tank they can use to listen to tracks from its library of 11 million songs.
Sharing songs, making playlists and other actions get users more gas while listening uses it up. Having more friends or followers multiplies the gas-earning effects of a user’s activity.
MOG’s free system revamps what had been a 14-day free trial and puts it in competition with Spotify, a Swedish subscription music plan that is popular in Europe. Spotify launched in the U.S. in July and has a free service that is limited by listening time caps in some countries.
MOG’s move also comes ahead of an event on Sept. 22 at which Facebook is expected to announce a new set of tools for music services that the social network hopes will bolster it as a platform for sharing musical tastes with friends.
MOG and services such as Spotify, Rhapsody, Rdio and Muve Music allow paying customers to download an unlimited number of songs to mobile devices – most of them for $10 a month. Users can listen to the tracks outside of cellphone coverage areas, but access disappears if the subscription is dropped. Music companies are licensing songs to these services in order to promote the fledgling business since purchases of tracks and albums over services like iTunes and Amazon.com have not made up for a decade-long decline in CD sales.
Above summary reposted from HuffPost. You can read the rest of it here.
Renee Blodgett is the founder of We Blog the World. The site combines the magic of an online culture and travel magazine with a global blog network and has contributors from every continent in the world. Having lived in 10 countries and explored nearly 80, she is an avid traveler, and a lover, observer and participant in cultural diversity.
She is also the CEO and founder of Magic Sauce Media, a new media services consultancy focused on viral marketing, social media, branding, events and PR. For over 20 years, she has helped companies from 12 countries get traction in the market. Known for her global and organic approach to product and corporate launches, Renee practices what she pitches and as an active user of social media, she helps clients navigate digital waters from around the world. Renee has been blogging for over 16 years and regularly writes on her personal blog Down the Avenue, Huffington Post, BlogHer, We Blog the World and other sites. She was ranked #12 Social Media Influencer by Forbes Magazine and is listed as a new media influencer and game changer on various sites and books on the new media revolution. In 2013, she was listed as the 6th most influential woman in social media by Forbes Magazine on a Top 20 List.
Her passion for art, storytelling and photography led to the launch of Magic Sauce Photography, which is a visual extension of her writing, the result of which has led to producing six photo books: Galapagos Islands, London, South Africa, Rome, Urbanization and Ecuador.
Renee is also the co-founder of Traveling Geeks, an initiative that brings entrepreneurs, thought leaders, bloggers, creators, curators and influencers to other countries to share and learn from peers, governments, corporations, and the general public in order to educate, share, evaluate, and promote innovative technologies.
