The country’s leader, First Minister Alex Salmond, has personally written to top executives at leading companies which have been identified by Scottish Development International as potential investors in advance of his visit to the US on a trade mission. In his letter, which is part of a wider SDI campaign to encourage some of the world’s most successful companies to consider setting up operations in Scotland, the First Minister highlights the benefits of choosing Scotland over any other nation.
The First Minister will be reinforcing the message that Scotland is ready to do business during his four-day visit to California. He stresses in his letter that Scotland – with its highly-skilled workforce and a cost-competitive business location – is a land of opportunity. He will be speaking at San Francisco’s Commonwealth Club today.
The First Minister said in a recent announcement this week: “Scotland is already an economic success story and we make no apologies for going after new business at every opportunity. We perform better economically than everywhere else in the UK bar the southeast of England and that brings major business opportunities. “Scottish Development International’s campaign is backed by a number of companies already investing in Scotland such as Pfizer and Amazon and the message is absolutely clear. “Scotland is a land of major opportunity and it is open for business. We have a long and impressive track record in life sciences, sciences, technology and creative industries developing an environment where ingenuity and innovation can create jobs and wealth for Scotland.
“Even without our offshore oil and gas reserves, Scotland has the highest GDP in the UK outside London and southeast England. “We have five universities in the world’s top 200, we rank first in the world in research productivity per unit of GDP and second in the world in research impact. “Business operating costs for key functions can be almost a third lower here. “This campaign will also send the message directly to the heart of US business community with print and online advertising running in The Wall Street Journal, San Francisco Business Times, New York Times and San Francisco Chronicle.”