There’s always lots going on in a city like San Francisco but this year seems especially exciting. First on everyone’s list is the 75th anniversary celebration of the Golden Gate Bridge. Year-long festivities and revitalization of the plaza areas on the south end are in full gear. The big party will be on Sunday, May 27 when the entire Crissy Field and nearby area (but not on the bridge itself — no one wants a repeat of the 50th anniversary squishfest) will be transformed into a festival devoted to celebrating the famous and beloved city icon. (Click here for the SF Chronicle’s really cool old bridge opening photos).
This week, San Francisco’s tourism industry gathered for a day-long forum on the outlook for the city’s travel industry. It turned into a bit of a celebration in itself with good news for the industry: San Francisco tourism is up and the forecast is rosy.
Some 16.35 million visitors spent the night in the city in 2011, up 3.1% from 2010. Those figures are not at the same level as the pre-recession and pre-dot-com bubble “glory days” of 1997-2000 when the city drew 16.7 million overnight visitors each year.
But it’s close and no one in the room was complaining, especially since hotel occupancies are over 80% and average daily room rates are creeping higher (projected to be $171 this year, a 10% hike from last year — good news for the industry, not such good news for travelers and their pocketbooks).
Mayor Ed Lee said that the data “shows we are on a very good track for recovery.” Tourism is San Francisco’s number one industry, with $8.3 billion in economic impact.
Mayor Lee also noted all the excitement in the city this year. Not only is the big bridge celebration planned, but there’s 100 years of MUNI to celebrate (April 5 with the relaunch of the historic No. 1 streetcar), the opening of the Lands’ End visitors center above the old Sutro Baths and, of course, the start of the America’s Cup.
That international sailing race in 2013 has been pared down a bit in its ambitions, he said, but it is still going to be a thrilling event that will put San Francisco in the worldwide spotlight and draw thousands of visitors to the waterfront.
San Franciscans and visitors will get a taste of that excitement Oct. 4-8 when the city’s annual Fleet Week festivities will be combined with a sample of the America’s Cup so that we’ll have the Blue Angels soaring overhead and those sleek multi-million dollar yachts sailing on the bay below.
Laura Del Rosso started blogging when her book, Great Escapes: Northern California, was published. She writes about her most recent wanderings, day trips and weekend getaways, including San Francisco’s vibrant neighborhoods, Gold Rush-era towns, mountain and coastal areas and vineyard-covered valleys.
